M4V is a video file format developed by Apple, primarily used for video content in iTunes and Apple devices. Similar to MP4, it uses H.264 video compression and AAC audio encoding. M4V files can be protected with Digital Rights Management (DRM) and typically contain high-quality video content optimized for Apple ecosystem playback.
High compression efficiency, excellent video quality, wide Apple device compatibility, supports DRM protection, smaller file sizes compared to uncompressed formats, good balance between quality and storage requirements.
Limited cross-platform support, potential compatibility issues with non-Apple devices, DRM restrictions can complicate file sharing, larger file sizes compared to some more compressed formats like WebM
Commonly used for movie and TV show downloads from iTunes, video content on Apple devices like iPhone and iPad, digital media distribution, and professional video archiving. Frequently employed in media libraries, online video platforms, and Apple-centric multimedia workflows.